The Medicine Centre brand is marketed as a community-oriented network of pharmacies, with knowledgeable independent pharmacists who are close by, and committed to the health of their communities. We have built a brand that is recognized as friendly, neighbourly, trustworthy and reliable. Come on Over!, our brand statement, is literally the number one message we give to our neighbours, friends and customers – we’re here to help – so come on over and see us.
Promoting Your Professional Pharmacy
We promote our brand of professional pharmacy through a wide range of integrated marketing programs designed to make our pharmacists stand out in their communities, grow their customer bases, and increase their profitability. We are successful because our member stores are committed to the concept and deliver it in person. For instance, Medicine Centre pharmacies:
The exposure you deserve.
- are locally owned and are a big part of the communities they serve;
- offer unequalled services and support to their customers;
- are 'Value Centres' — where customers receive value for every dollar spent;
- do not sell tobacco products; the sale of tobacco compromises our primary goal of promoting patient health and well-being.
The marketing strategy leverages media, public relations, direct marketing, in-store marketing and tactical sponsorship to increase your profile, boost your professional image, maximize the market potential of the brand, and solidify the Medicine Centre reputation as 'committed to our communities'. To support the consumer marketing, the banner program will assist you with:
External Presentation: the Medicine Centre name and logo have exposure on external signage, and increases your pharmacy’s name and image recognition.
Internal presentation: All stores are bright, clean and uncluttered, with the Medicine Centre colour schemes clearly displayed within a defined area.
Uniforms: professional uniforms for pharmacists and support staff, including lab coats, smocks, pants, shirts, sweaters.
Store Supplies include an assortment of attractively designed vials, prescription labels, and dispensary bags.
Advertising for Maximum Reach, Maximum Effect
Clear and creative advertising initiatives bring business to your pharmacy and leave you with the time to provide expert patient counselling and advice as a trusted healthcare professional. Your neighbours will know you’re there, and we'll ask them to Come On Over! Medicine Centre strives for a strategic blend of advertising, Direct Marketing, Sponsorship and Public Relations to achieve the most effective means of reaching your customers.
Flyers: driving traffic to your door
High quality, theme-oriented & informative. Our flyers combine sale items with current product & health information articles.
Produced regularly throughout the year.
Attractively designed to maximize longevity.
Promote national brands and private label.
In-ad coupons, value-added offers, and contests.
Highlight professional and home healthcare products, including blood glucose monitors, blood pressure cuffs, and pregnancy kits.
Health Matters Newsletters
An innovative campaign promoting member pharmacists, the Health Matters newsletter is displayed in-store as a take-away item. Researched and written by Medicine Centre pharmacists, the newsletters offer in-depth information about health topics of current interest. Contributors are credited in each newsletter with their name and photo, as well as their pharmacy’s name and location.
Point of Sale Support
Each advertised event is supported by Point of Sale materials.
Newspaper, Radio & Television
Templates for personalized advertising, including product, price and store location.
Space for abbreviated health messages, seasonal advice, or photos of your store and key staff members.
Radio ad 'donuts', jingles.
Television advertising generally supported in areas of high store concentration.
And finally, our Website, www.medicinecentre.com, where you are now, will feature your pharmacy, and your unique services. Another important advertising medium for member stores, our web site delivers corporate information, entertaining and informative consumer information, highlights products and services, displays the most recent flyer, and announces upcoming clinics.
Come on Over! to the Medicine Centre, and discover what a great program can do for your business!